PROJECT:
Parade x Doja Cat
Parade x Doja Cat
KEY MESSAGE:
Join the Freaky Deaky Parade
MY TEAM:
Individual Project
Join the Freaky Deaky Parade
MY TEAM:
Individual Project
SUMMARY:
When challenged to take on a non-leading company in an abundant industry and expand upon its brand positioning and awareness, I researched how other smaller brands extended to larger audiences. My research and knowledge of Gen Z shopping and social behaviors led me to the partnership concept of Parade X Doja Cat. I mapped out a campaign concept covering all bases, from Social Media coverage to an In-Real-Life Event to an Exclusive Shopping Experience to a Collaborative Collection to a Trending Hashtag, all to induce customer acquisition and retention throughout and after the Freaky Deaky Parade campaign.
When challenged to take on a non-leading company in an abundant industry and expand upon its brand positioning and awareness, I researched how other smaller brands extended to larger audiences. My research and knowledge of Gen Z shopping and social behaviors led me to the partnership concept of Parade X Doja Cat. I mapped out a campaign concept covering all bases, from Social Media coverage to an In-Real-Life Event to an Exclusive Shopping Experience to a Collaborative Collection to a Trending Hashtag, all to induce customer acquisition and retention throughout and after the Freaky Deaky Parade campaign.
