PROJECT:
Five Guys - Fate of the Fry
Five Guys - Fate of the Fry
MY ROLE:
Social Strategy and Partnerships
MY TEAM:
Davis Clem, Clarissa Franceschi, Bella Berg
Social Strategy and Partnerships
MY TEAM:
Davis Clem, Clarissa Franceschi, Bella Berg
SUMMARY:
Link to full case study explainer video
This multi-channeled campaign began as a PR stunt my team, and I conceptualized to induce widespread panic over the possible replacement of the beloved Five Guys french fry with tater-tots. I headed public relations and social strategy by; conceptualizing the experiential Food Truck Tour, designing supporting socials, talent scouting for paid partners, creating the Creative Brief/PR package and sourcing relevant publications to cover paid press. My team and I were honored to win four SCADDY’S at the 2023 SCADDY Awards powered by the SCAD Advertising Department, De Sole School of Business Innovation.
Link to full case study explainer video
This multi-channeled campaign began as a PR stunt my team, and I conceptualized to induce widespread panic over the possible replacement of the beloved Five Guys french fry with tater-tots. I headed public relations and social strategy by; conceptualizing the experiential Food Truck Tour, designing supporting socials, talent scouting for paid partners, creating the Creative Brief/PR package and sourcing relevant publications to cover paid press. My team and I were honored to win four SCADDY’S at the 2023 SCADDY Awards powered by the SCAD Advertising Department, De Sole School of Business Innovation.
