PROJECT:
Volvo Vital
Volvo Vital
MY ROLE:
Creative Director, Social Strategy Video Editor, Art Director
MY TEAM:
Melissa Castro, Andrea Pinol, Maria Morfin
Creative Director, Social Strategy Video Editor, Art Director
MY TEAM:
Melissa Castro, Andrea Pinol, Maria Morfin
SUMMARY:
Link to Full Explainer Video
When assigned the "For Life" brief from Future Lions, asking us to "pioneer the use of technology to protect people and make them feel safe" with Volvo's guiding principles of safety, quality, and care for the environment in mind, my team and I designed a Feature for the EX90 along with an Event to help the target audience feel a deep sense of belonging, connection, and vitality bliss - reaching "Vital Mode."
Vital mode isn't just a setting for the Volvo EX90; it's a way of life, for life. By embracing a more mindful lifestyle, we can reduce our carbon footprint through solar energy, sustainability, and extending our vitality in and out of the car. This strengthens the consumer's sense of purpose and satisfaction, helping them to find inner peace, security, and safety.
Vitality Bliss is a one-day mindfulness retreat for select Volvo loyalists, influencers, and new customers. Designed to help them disconnect from the world, recharging through Mother Earth, just as the new Volvo EX90 does.
Link to Full Explainer Video
When assigned the "For Life" brief from Future Lions, asking us to "pioneer the use of technology to protect people and make them feel safe" with Volvo's guiding principles of safety, quality, and care for the environment in mind, my team and I designed a Feature for the EX90 along with an Event to help the target audience feel a deep sense of belonging, connection, and vitality bliss - reaching "Vital Mode."
Vital mode isn't just a setting for the Volvo EX90; it's a way of life, for life. By embracing a more mindful lifestyle, we can reduce our carbon footprint through solar energy, sustainability, and extending our vitality in and out of the car. This strengthens the consumer's sense of purpose and satisfaction, helping them to find inner peace, security, and safety.
Vitality Bliss is a one-day mindfulness retreat for select Volvo loyalists, influencers, and new customers. Designed to help them disconnect from the world, recharging through Mother Earth, just as the new Volvo EX90 does.
